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The Paradigm of Managing the Human Potential of Territory in the Context of Behavioral Economics
Tomchuk O. V.

Tomchuk, Olesya V. (2019) “The Paradigm of Managing the Human Potential of Territory in the Context of Behavioral Economics.” Business Inform 12:426–431.
https://doi.org/10.32983/2222-4459-2019-12-426-431

Section: Management and Marketing

Article is written in Ukrainian
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UDC 331.108.26

Abstract:
The article is aimed at substantiating the paradigm of managing the human potential of territory in the context of behavioral economics. The research has determined that the system of human potential management of a particular territory was not in line with its development strategy, which greatly hampered the ability to implement sustainable stabilization programs, revitalization of production and structural adjustment of the economics, improving the quality and competitiveness of domestic products. The results of the study of the concept of «management paradigm» by domestic and foreign scholars have been systematized. The carried out studies helped to develop the conceptual apparatus and to form the author’s own definition of the paradigm of management of the human potential of territory as a scientific picture of the economic reality of the human development of territory, the direct manifestation of which be represented by scientific methodology (methods and research techniques), terminology (categorical apparatus), research topics, ideals and norms of scientific activity. Based on an analysis of scientific developments on human resource management, the following paradigms for managing the human potential of territory are highlighted: technocratic, organic, behavioral and managerial. The emphasis is placed on the behavioral direction of human management evolution and it is proved that it is a priority in the sphere of research on human resources management. Prospects for further research in this direction are identification of elements of the sphere of behavioral economics and the relationships between them in order to improve the process of managing the human potential of territory, as well as the development of mechanism for managing the human potential of territory in the context of behavioral economics.

Keywords: paradigm, management, human potential, territory, behavioral economics.

Fig.: 1. Bibl.: 18.

Tomchuk Olesya V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Behavioral Economics, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

List of references in article

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