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Liburkina L. M.

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Intellectualization of Capital as a Factor in Strengthening the Competitive Positions of International Companies
Pugachevska K. S., Vorobei Y. M.

Pugachevska, Kateryna S., and Vorobei, Yuliia M. (2019) “Intellectualization of Capital as a Factor in Strengthening the Competitive Positions of International Companies.” Business Inform 12:21–36.
https://doi.org/10.32983/2222-4459-2019-12-21-36

Section: International Economic Relations

Article is written in Ukrainian
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UDC 339.91:331.102

Abstract:
The article is aimed at researching the intellectualization of capital in terms of its influence on the strengthening of competitive position of international companies in the post-industrial economy. A systematization of scientific works in the research area has shown that in the context of the knowledge economy, traditional factors of creating competitive advantages, in particular material resources, lose their importance. At a time when knowledge and information are the engine of development, success is achieved by companies that manage to make full use of them in order to obtain competitive advantages both in domestic and international markets. Now the market value of some international companies, whose competitive advantages are based on intangible assets, is almost 6 times their book value. In this context, the formation of modern approaches to the management of intellectual capital takes place in the post-industrial era, when the precondition for the development of society and companies is the efficiency of use of intangible assets. It is substantiated that the management of intellectual capital from the point of view of the international company’s activities is distinguished by a certain specificity and differentiation of the contribution of its various components to increasing the level of capitalization of the company. The competitiveness of an international company in a post-industrial economy is determined by a wide range of criteria, including: activization of innovation activity; active commercialization of the structural elements of intellectual capital; protecting the company’s intellectual capital; use of the legally constituted means to enshrine exclusive rights to creative and intellectual work; allocation of the intellectual capital management process as a self-functioning subsystem.

Keywords: intellectual capital, intellectualization, international company, competitive advantages, international competitiveness.

Fig.: 7. Tabl.: 8. Bibl.: 16.

Pugachevska Kateryna S. – Candidate of Sciences (Economics), Associate Professor, Department of Foreign Economic Activity of the Enterprise, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Vorobei Yuliia M. – Candidate of Sciences (Economics), Senior Lecturer, Department of Foreign Economic Activity of the Enterprise, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

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