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The Strategic Approach to Crisis Management in Banks of Ukraine
Kopylyuk O. I., Muzychka O. М., Lozynska O. I.

Kopylyuk, Oksana I., Muzychka, Oleksandra М., and Lozynska, Olena I. (2019) “The Strategic Approach to Crisis Management in Banks of Ukraine.” Business Inform 10:226–232.
https://doi.org/10.32983/2222-4459-2019-10-226-232

Section: Finance, Money Circulation and Credit

UDC 336.717.8

Abstract:
The article is aimed at improving existing theoretical and practical aspects, as well as substantiating the strategic approach in the crisis management of banking institutions. Considering the review of the existing scientific heritage, the authors noted that the anti-crisis strategic management of bank should be based on the appropriate conceptual basis. It is determined that the priority of functioning of bank and its task in preventing and neutralizing a crisis is an approach based on the interconnection of resources, opportunities, competitive advantages and strategy, taking into account monitoring of the environment of banking business, its dynamism and unpredictability. It is specified that the systemization of strategies should be based on key characteristics, delineation of their types, conditions and sphere of application. According to the authors, the anti-crisis strategy of managing the activities of banks should be formed and implemented at three hierarchical levels of administration: the bank as a whole; the bank’s divisions; the functional-operational level, using appropriate corporate, business and functional anti-crisis strategies. On the results of the study, the authors propose a systematization of the banks’ anti-crisis strategies in the plane of a number of criteria, such as: hierarchical level of management; sources of financing; functional focus; methods of identification and ways to react towards crises and threats; nature of the adoption and implementation of anti-crisis managerial decisions; life cycle of the bank’s development and the extent of a crisis; sources and nature of the emerging crisis developments. It is also noted that the provision of an anti-crisis strategy with financial resources involves their mobilization at the expense of internal and external sources that, depending on the extent of a crisis and the nature of the anti-crisis measures, results in allocating a strategy of crisis management based on the internal financial resources and a strategy of the external sources of financing. Prospect for further research in this direction is the need to develop a methodical instrumentarium for diagnostic of the type and extent of a crisis at macro- and micro-levels with the allocation of appropriate preventive and reactive instruments of the crisis management in banks.

Keywords: crisis, crisis management, banking institutions, strategy, preventive management, reactive management.

Tabl.: 1. Bibl.: 9.

Kopylyuk Oksana I. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Finance, Economic Security, Banking and Insurance Business, Lviv University of Trade and Economics (10 Tuhan-Baranovskoho Str., Lviv, 79005, Ukraine)
Email: [email protected]
Muzychka Oleksandra М. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance, Economic Security, Banking and Insurance Business, Lviv University of Trade and Economics (10 Tuhan-Baranovskoho Str., Lviv, 79005, Ukraine)
Email: [email protected]
Lozynska Olena I. – Masters Student, Lviv University of Trade and Economics (10 Tuhan-Baranovskoho Str., Lviv, 79005, Ukraine)

List of references in article

Pshyk, B. I. “Antykryzove upravlinnia u finansovii diialnosti banku: teoretyko-metodolohichni aspekty“ [Anti-crisis Management in the Financial Activity of the Bank: Theoretical-methodological Aspects]. Visnyk Universytetu bankivskoi spravy, no. 2 (2017): 50-54.
Kopyliuk, O. I. et al. Mekhanizm antykryzovoho upravlinnia v bankakh Ukrainy [The Mechanism of Crisis Management in Banks of Ukraine]. Lviv: SPOLOM, 2018.
Dzhulai, V. O. “Antykryzove upravlinnia v bankivskomu sektori ekonomiky Ukrainy“ [Crisis Management in the Banking Sector of the Ukrainian Economy]: avtoref. dys. … kand. ekon. nauk: 08.00.08, 2011.
Kovalenko, V. V., and Sytnyk, M. A. “Antykryzove upravlinnia u zabezpechenni finansovoi stiikosti bankiv“ [Anti-crisis Management in Providing Financial Stability of the Banking]. Infrastruktura rynku. 2018. https://chmnu.edu.ua/wp-content/uploads/2019/07/Kovalenko-V.-V.-3.pdf
Kozmenko, S. M., Shpyh, F. I., and Voloshko, I. V. Stratehichnyi menedzhment banku [Strategic Management of the Bank]. Sumy: Universytetska knyha, 2010.
Parasii-Verhunenko, I. M. Stratehichnyi analiz u bankakh: teoriia, metodolohiia, praktyka [Strategic Analysis in Banks: Theory, Methodology, Practice]. Kyiv: KNEU, 2007.
Manzhos, S. B. “Osoblyvosti formuvannia efektyvnoi antykryzovoi stratehii banku“ [Features of Formation of Effective Anti-crisis Strategy of the Bank]. Visnyk Chernivetskoho torhovelno-ekonomichnoho instytutu. Seriia «Ekonomichni nauky», no. 3 (2013): 263-269.
Sas, Kh. I. “Rol i znachennia antykryzovykh stratehii dlia komertsiinoho banku“ [Role and Significance of Anti-crisis Strategy for Commercial Banks]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo», vol. 2, no. 10 (2016): 88-91.
Irtyshcheva, I., and Minakova, S. “Obgruntuvannia kontseptsii stratehichnoi prohramy v antykryzovomu upravlinni“ [Substantiation of Strategic Problem Concept in Anti-crisis Management]. Ekonomist, no. 11 (2014): 38-40.

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