BUSINESS INFORM №8-2016

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Section: Economic Theory
UDC 330.163
Karasik A. O.
The Main Trends in the Change of Personal Needs in the Context of Globalization (p. 8 - 12)
The article is aimed at identifying and characterization of the main trends in the structure of needs concerning human and social development. When analyzing the needs, particular complexity is caused by such research aspect as evaluating the structural changes and their socio-economic consequences. Formerly the influence of needs on production was primary and essential, now in the context of globalization another process is unfolding – production of needs. Every cycle of development of globalization processes contains such a multitude of factors, impacting the system of needs and structuring it according to the principle of force and potential of the impact factors, that with each new stage this structure can acquire a new quality, becoming a source of new problems yet unknown to the science and giving rise to new contradictions of human needs. On the one hand, globalization increases the base for satisfying material needs, expands access to many benefits and values, speeds up the process of growth and satisfaction of needs, and, on the other hand, it hampers the expansion and implementation of social and spiritual needs, virtualizes and fragments society by the level, quality and structure of satisfaction of needs.
Keywords: needs, values, structure of needs, globalization, consumer society
Bibl.: 15.

Karasik Anna O. – Postgraduate Student, Department of Economic Theory and Economic Methods of Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Karasik, Anna O. (2016) “The Main Trends in the Change of Personal Needs in the Context of Globalization.” Business Inform 8:8–12.

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